10 Questions with... Selassie TBC
Welcome to '10 Questions with...' — our series where we sit down with the people shaping the culture to talk about the cool stuff they’re doing.
For this edition, we’re catching up with Selassie TBC. As a DJ, NTS Radio host, and A&R at Brownswood Recordings, his career is on a constant ascending trajectory. We spoke to him about the origins of his name, the "hub" of his early days, and where he’s heading next.
1. Who is Selassie TBC?
I am a person who does maybe too many things. I am an A&R at Brownswood Recordings, a DJ, and a radio host on NTS Radio, as well as a bunch of other music-related activities and endeavors.
2. Why did you choose your name with "TBC"?
To be honest, it wasn’t really the plan. When I first started doing radio on a previous station, they told me on a Wednesday that I was going to get a show. The first show was the following Monday, and they asked what my name was going to be. I was like, “Well, I don’t really know; just put Selassie and put TBC as my surname for now. When I come up with a more suitable surname, I’ll change it.”
Ten years later, here we are. People kept leaving me off bills and lineups or just putting "Selassie" when I confirmed, so I realized it was a really good barometer for whether people really know my name or what’s going on. I left it in there so people know the whole thing is Selassie TBC. You have to write the whole thing—like ‘A Tribe Called Quest’ or ‘A Pimp Named Slickback.’ It’s also kinda funny.
3. How did you get a show on NTS Radio?
I asked Femi, who owns the station. At the time I wasn’t doing any radio; I had done a bunch in the past with Worldwide FM and other spots. I saw Femi, I asked him, and they gave me some trial shows. I did one trial show and he was like, “Do you wanna do another one?” straight away. I said yeah, and after that, thankfully, I got the show.
4. How did you get into the A&R role at Brownswood?
I used to work on a project called Future Bubblers (yes, I, Bubbler B, am a Future Bubblers alumni and Selassie was my programme leader). Within that role, I did everything. I worked across the entire project and got experience within every little pocket of the music industry.
The element I liked the most was putting together the projects and compilations and working with the artists to create their own pieces of art. I got to a point where I wanted to do that full-time and concentrate more on it. There wasn’t an A&R at Brownswood at the time, and they created the role, so I moved into it.
5. Who is your favorite artist and why?
Historically, if we’re talking about who was on my wall as a teen, it’s 2pac Shakur. He is my favorite artist, to be honest—definitely my favorite rapper ever. I just very much agreed with everything he stood for and everything he preached in terms of trying to bring the Black community together and progress in a particular way. I felt like the messages he was preaching and the stories he told were very important.
6. What artist(s) do you think will breakout in 2026?
I’m gonna say svn4vr. I think he is creating a real buzz at the moment. His music is incredible; he was my top-listened-to artist from 2025. Yeah, I’m gonna go with him.
7. What can listeners expect from the Selassie TBC show on NTS?
Alt-beats, Alt-Soul, Alt-Raps, and Alt-R&B woven together with a soulful sound, a couple of guests, and me just chatting s***, bruv.
Honestly, I like to put my shows together in a way that feels like you are listening to a mixtape and your friend is just chatting to you about music while sitting on the sofa. Plenty of vibes, songs that hit you in the soul, and tunes you want to add to your playlist. I just want to share good music through good people and share it far and wide; that’s my whole motivation. I hear artists that I think are really talented and I want to get the music as far as possible.
8. What can artists expect from your A&R services?
It totally depends on the artist. I see myself as a person who facilitates an artist getting the best out of themselves. For some, that may mean me leaving them to do everything they need to do, checking in at certain points while they produce everything, and I just give my opinions casually along the way.
Some artists need more creative input—asking for demos, being in the studio, and working more during the week. A lot of the artists I work with are in the middle; they’ll create a bunch of demos, I might give opinions and make suggestions, and then they go away and work on those things. Essentially, it's about whatever makes the most sense to get the best project we can.
9. What did a normal weekend for you look like 10 years ago?
You know what’s funny? I was chatting to my boy yesterday about how my room used to be "the hub." Bare man would just pull up because my room had decks in it. People used to come and make music or DJ. On Fridays, if no one had anything to do, they would just pull up. Even if we were going somewhere, they would pull up and we would head out from my yard.
A lot of people met each other in my room—basically everyone I was having dinner with yesterday met there. We'd chill, pass out, go home at 2 a.m... it was just the hangout spot. If we weren’t making tunes, we were outside at house parties. I ain’t trying to live my life like that no more, you know what I’m saying? But it was a beautiful time that really brought a whole group of us together.
10. What do you hope to be doing 10 years from now?
I hope to be very solidified in my career as a tastemaker of sorts. I want people to appreciate my musical output, whether that be DJing, radio, or through releases.
I would like to have my own music company—as to what that company officially will be... hold tight on that one. Hopefully, 10 years from now will be the 10th year of that music company, and we will be celebrating its success. Fingers crossed, man. And also, I just wanna be a good dad.
We would like to thank Selassie TBC for his words and hope to see him running the game in the future.
Instagram: @selassietbc
Reporting for Sibling Radio,
Bubbler B